’Seasoned professionals with
experience in high stake environments 

Experienced strategy & stakeholder management advisors 

Meet the seasoned experts at Duke Strategies, with decades of top tier consulting and management experience in very complex, high stake business and political environments. 

Our style is bold and independent – our advice based on data, insights and experience. We like to challenge and don’t hesitate to tell it like it is. At the same time, we are committed to our clients’ success. 

We have adviced on, managed and influenced crises, issues, transformations, litigations, mergers & acquisitions, public policies, strategy developments, financial communications and new business initiatives across most sectors. 

.

Founding partners

Ingo Heijnen

Ingo has almost 30 years of advisory experience under his belt. He has supported executives from across a myriad of sectors during important corporate events, such as transformations, reorganisations, crises and issues, mergers and acquisitions, governance issues and litigation events. Ingo has held business leadership positions at Hill & Knowlton, as CEO of the Dutch operation as well as CEO Continental Europe.

Ariën Stuijt

Ariën Stuijt has a background in journalism and has covered Dutch and international companies for Dow Jones Newswires and The Wall Street Journal in the Netherlands. In 2008 he made the move to communications and strategic advise with Hill & Knowlton. He worked for 17 years as strategy director at this renowned firm, advising companies in complex situations such as crises, shareholder activism, litigation, M&A and IPOs. Being a former journalist, he has a sharp eye for media strategies to complement corporate strategy development.

Expert partners

Major General (ret.) drs. Pieter Cobelens

Former Director of Military Intelligence and Security.
Pieter Cobelens left the Ministry of Defense in 2011 as Director of the Military Intelligence and Security agency (MIVD). He then continued his personal mission to get the Netherlands cyber-secure, on its own “Dutch” strength. He served for many years as chairman of the Supervisory Board of the housing corporation Arwon and the hospital Franciscus, in Roosendaal. As a management expert, Cobelens advises various companies on a strategic level, and he is active in the media as an expert on defense and (geo)political developments.

Pieter Cobelens

Thomas Tindemans

Thomas Tindemans is an independent EU public affairs advisor with an exceptional track record in advising corporate, government, and NGO clients on public and corporate affairs strategies. He specializes in regulatory issues, legislative procedures, and political developments within the EU Institutions and Member States. Thomas assists clients with competition policy challenges, trade measures, internal market concerns, and international relations. Previously, he was CEO and Chairman of Hill & Knowlton in Brussels and led the Public Affairs practice at the law firm White & Case LLP in Brussels. He is currently chairman of Belgian Business for Europe at the Belgian Federation of Enterprises. Thomas speaks Dutch, English, French, and German, and he studied law.

Thomas Tindemans

Bas van ’t Wout

Bas is a strategic advisor on policy and politics. After various positions in business, he became a member of Parliament on behalf of the VVD in 2012. After eight years he became first State Secretary in Cabinet Rutte III, and later Minister of Economic Affairs. Bas works for various organizations on advisory assignments in the political-administrative field.

Bas van 't Wout

Associates

Wilgert Hart

Wilgert Hart is Finance Associate at Duke Strategies. He ensures a sound and professional running of our finance and admin processes. With his long-standing background as CFO and financial controlling functions at WPP and previously at EMI and Warner Music, he is an absolute expert in financial management of professional services firms.

Pieter Cobelens
Bas van 't Wout

William Masquelier

William Masquelier is Data Analyst and Research Associate at Duke Strategies. William is specialized in transforming complex datasets into clear, actionable insights, ensuring our strategic advice is grounded in thorough analysis and cutting-edge AI methodologies, delivering sharp, precise, and impactful guidance to our clients.

Emma van Gelder

Emma is a Communications Associate at Duke Strategies. She is an inquisitive advisor with a track record in stakeholder management, partnership development, corporate communications and consumer marketing. She focuses on shaping narratives and advising clients on communication strategies that connect brand purpose with stakeholder expectations. As an associate, she brings strategic and business goals together that drive engagement and long-term value.

Bas van 't Wout

International affiliates

Duke Strategies is Netherlands-based but has international ties.

Paritee
We are affiliated with Paritee, owner of the agencies GeelmuydenKiese in Scandinavia, Brands2Life in the UK and US, LHLK Gruppe in Germany and DVA Creative Technology Studio in Sweden.

Strait Insights
For consultancy support in the USA, we have an affiliation with Strait Insights, a board advisory firm from Charlotte, North Carolina, USA.